So — SEO can help you improve your rankings in search engine results.
This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales.
But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.
SEO targets quality traffic
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.
These traditional methods, like cold calling, spam emails, and interruptive ads, are done solely with the advertiser’s goals in mind.
And many consumers find them downright annoying.
Inbound marketing, on the other hand, is much more customer-centric. Instead of interrupting consumers as they’re watching TV or listening to the radio, it involves creating helpful resources and making helpful information more easily accessible.
Then, when users are ready to spend some time researching your industry or learning more about their options for a specific type of product, they can find you on their own.
This is not only much more convenient for consumers but also results in more qualified leads for your business.
In fact, in HubSpot’s most recent State of Inbound report, 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.
After all, who do you think is going to be more receptive to your marketing efforts: Someone who sees your ad on a billboard during their commute, or someone who comes across a list of tips you published while searching for help online?
The answer is clear.
When you focus on attracting users who are actively looking for information related to your industry, products, and services, you’ll be much more effective in reaching your target audience.
Plus, this gives you the opportunity to reach your audience while they’re already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.